Why Every Airbnb Host Should Hire an Astrologer

Astrology has always been lingering in the background of culture, like a quiet hum we can’t quite ignore. For years it stayed in the pages of horoscopes or whispered at dinner parties, but now it’s slipping into places you wouldn’t expect. It’s on corporate ice-breaker forms. It’s in memes and pop culture references (usually when Mercury is up to its retrograde tricks). And lately, it has been walking boldly into the travel world.

Sanctuary, the astrology app, has already shown us glimpses of this. In 2024 they paired up with Marriott’s Moxy Hotels for a zodiac-inspired travel program. By 2025, they’d partnered with Going.com to help people book flights to destinations aligned with their star signs. These aren’t just cute marketing stunts… they’re the first ripples of something much bigger.

Because if astrology is about where the stars were when you were born, then travel is about where you take yourself now. Put them together, and you get something more intentional than a weekend getaway, but less rigid than a spiritual retreat. You get the chance to create travel that means something.

So what does this look like for short-term rentals? How could your little corner of the hospitality world become more than a place to sleep?

That’s where astrocartography comes in. It’s the branch of astrology that maps your birth chart onto the world (tracing planetary lines across the globe and showing you where your soul feels lit up, tested, grounded, or even wildly inspired). And yes, it can completely shift the way we think about Airbnbs, vacation homes, and even where hosts themselves choose to build.

Here are a few doorways in:

1. Astrology Sessions as Add-Ons

Imagine booking a stay , not just because it’s convenient, but because it sits on your Venus line — the place where beauty, connection, and ease may unfold (aspects and energies may vary). What if, as part of the stay, you could book a short astrocartography session to understand why you feel so good here? Suddenly, their trip isn’t just “nice.” It’s unforgettable. It becomes part of your story.

2. Turning Travel Into Intention

Most people travel to escape, but what if they traveled to align? Guests who book with intention, who feel like they’re in the right place for the right reason, tend to move with more care. They’re not here to consume the space, they’re here to connect with it. This is where short-term rentals can actually nudge travel toward being more ethical: guests honor what they feel drawn to, and in turn, they respect the space itself.

3. Hosts Aligning With Their Own Maps

Astrocartography isn’t only for travelers. As a host, you can use it to decide where to expand your business. Your Jupiter line might point to a city where opportunities grow naturally, or your Sun line might suggest a place where your work shines. Buying or renting properties along these lines makes the business itself feel less forced and more like it’s flowing with the current. That’s not just good business, but a radical way of letting the cosmos guide where you plant your flag.

4. Local Space Lines and Community Connections

Then there are local space lines — energy pathways that extend out from your birthplace like invisible rivers. You can even use the local space lines of your current city. Properties near these lines often buzz with the kinds of people and opportunities you’re meant to meet. That could look like partnering with local artisans, healers, or guides. It could mean co-hosting experiences or excursions that make the rental part of something bigger. Instead of being just another stopover, the property becomes a hub where travelers and locals genuinely meet.

Astrology in hospitality isn’t about slapping a zodiac sign on a throw pillow and calling it a theme. It’s about using the stars as a compass for deeper travel. Short-term rentals infused with this perspective stand out not because they’re trendy, but because they feel alive, intentional, and strangely magnetic.

If we let it, astrology can turn a stay into a story — one that lingers long after the suitcase is unpacked. And isn’t that what travelers are secretly searching for?

-Faith <3